A Very Clear Statement of Your Offer.
Use a headline that matches what was clicked. Use this leader to provide extra supporting info.
Then a supporting statement of your value proposition. Enticing your visitor to click the CTA button with the high-level details of your offering.
List the main benefits for the visitor:
- First benefit ...
- Second benefit ...
- Third benefit ...
A Reinforcement Statement To Maintain Interest.
Keep language simple. Pages with a reading level of 8th grade (or lower) correspond to 5–30% higher conversion rates. Keeping it below 400 words is good, but pages below 100 words perform twice as well.
Add a Customer Testimonial for Social Proof
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